In late April, the agency said, an American couple were caught, each carrying a suitcase filled with more than 185 pounds of Fruit Roll-Ups, part of a haul of nearly 375 pounds. The Tax Authority also shared a video of the unusual discovery, which appeared to show a customs official sifting through several suitcases filled only with hundreds of the small silver and red foil packets.
A man’s voice in the video can be heard answering why he had filled two checked bags with Fruit Roll-Ups. “It has something to do with ice cream,” he said, according to the Jewish Telegraphic Agency.

A TikTok Trend is Driving Americans to Smuggle Fruit Roll-Ups

If the government forces TikTok to sell to a US company, Fruit Roll-Ups should buy it. Between ice cream and hmm-hmm’s, the social media platform is selling a boat load of roll-ups.